Tuesday 15 December 2015

DON'T HESITATE. RESPONSE TIME IS THE MOST CRITICAL POINT IN RETAINING A CUSTOMER.

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DON'T HESITATE. RESPONSE TIME IS THE MOST CRITICAL POINT IN RETAINING A CUSTOMER.
Warren Buffett once said, "It takes 20 years to build a reputation and five minutes to ruin it."
When negative feedback is received, it immediately needs to be forwarded to management and responded to with a phone call. But doing this and doing it effectively are two different things.

First, you need a system in place that funnels customer feedback to your company. An example of this is the Receipt of Service discussed in Step 4. When you give customers the ability to immediately review the services performed, half the battle is won. Without the funnel, customers will go to social media expressing their displeasure and you'll need a devoted team for constant social analysis. That's expensive.

Secondly, the system needs to be automated. As soon as the customer's negative feedback is completed, the system needs to push the notification to the management team and send a response to the customer acknowledging the problem and informing them a member of management will soon be in contact with them.

Lastly, training your team member for immediate response time is key, because without this the entire system is irrelevant.
There are many ways to handle negative customer feedback; some are tedious & expensive while others are easy. Using GoGetQuality, we've made the process very simple. As the customer feedback is completed the entire process is automated.

Whether you use GoGetQuality or another system we would highly recommend you use the following steps for best practices:
  • Funnel Your Completed Feedback Responses
  • Automate the System
  • Use Immediate Response Time

Best Regards,
Nitesh Jain, CEO
Office: (210) 695-0795
Cell: (210) 639-5703
Helping achieve one dream at a time
Learn more about our applications:
"I never thought we could generate more than 15,000 quality technician leads, with over a 50% conversion rate to scheduled appointments€¦ Thanks to Quacito, our processes of handling customer leads, calculating quotes and estimates for customers has been made much easier because of LeadNow and other Quacito systems.- Bobby Jenkins, President, ABC Home & Commercial Services
"In the past, our top month of response was 258 surveys after completing 15,000 services... Within three weeks of using GoGetQuality by Quacito, our results exceed over 1000 surveys" - Vicki Pine, Executive Director of Administrative Services, Swingle Lawn, Tree & Landscape Care

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