Everyone in the service industry knows the question, "Would you refer us to your friends and family?" This question is by far the most important to ask in the customer feedback process. What do we do with this information? It's usually put in a chart, when it should be used as an advantage.
We have found that the most opportune time to ask for a referral is immediately when the customer has submitted positive feedback. The redirection becomes simple. Instead of just saying "Thank you for completing this survey", continue the paragraph with, "Please refer us to your friends and family on social media." According to Hubspot, consumers are 71% more likely to purchase based on social media referrals. Bigthink.com found that the average Facebook user had 338 friends in 2014 -- that's a lot of referrals.
If you want to increase the chances of your customers sharing your company on social media, give them an incentive. "Please refer us to your friends and family on social media and enjoy $10 off your next service." This process should be entirely customizable.
There are many ways to handle Positive Customer Feedback; some are tedious while others are easy. Using GoGetQuality, we've made the process very simple. Once the customer submits the positive feedback the entire process is automated.
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