With more and more surveys being sent from multiple industries, surveys are becoming part of the daily marketing noise. So the question is, how do we break through the noise and differentiate ourselves from the other surveys?
The Answer: Stop sending "surveys." We have found that customers are more likely to open an email from a same-day service, which details the services completed that day -- a Receipt of Service. As an industry, we need to look at what is most important to the customer; the service being completed, the time efficiency and the professionalism. These aspect needs to be the focus of the email, not the survey.
As discussed in Step Three, customers are no longer home to witness the services being performed and are no longer giving approval to the technician before they leave. This email is bridging the gap. We're sending a Receipt of Service as soon as the technician is completed so that the customer is informed and can review the services performed. Once the customer reviews, we also include a Customer Feedback link which opens the customized survey questions.
There are many ways to create a Receipt of Service Email; some are tedious & restrictive, while others are easy. Using GoGetQuality, we've made the process very simple. You can simply import your work orders, create your questions and click a button.
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