Warren Buffett once said, "It takes 20 years to build a reputation and five minutes to ruin it."
When negative feedback is received, it immediately needs to be forwarded to management and responded to with a phone call. But doing this and doing it effectively are two different things.
First, you need a system in place that funnels customer feedback to your company. An example of this is the Receipt of Service discussed in Step 4. When you give customers the ability to immediately review the services performed, half the battle is won. Without the funnel, customers will go to social media expressing their displeasure and you'll need a devoted team for constant social analysis. That's expensive.
Secondly, the system needs to be automated. As soon as the customer's negative feedback is completed, the system needs to push the notification to the management team and send a response to the customer acknowledging the problem and informing them a member of management will soon be in contact with them.
Lastly, training your team member for immediate response time is key, because without this the entire system is irrelevant.
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